Best Customers: Demographics of Consumer Demand

From Biz Wiki

• Format: Reference Book
• Location:Ref. HC110 C6 B47 Latest ed. at Alden 2nd Floor Library Desk
• Link to Best Customers: Demographics of Consumer Demand in the Alice Online Catalog.

This source "reveals who the best and biggest customers are for hundreds of individual products and services and alerts market researchers to potential booms and busts in the years ahead."

• Examines spending patterns by the demographic characteristics of households.
• Analyzes spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder.
• Identifies which household spend the most on a product or service and which control the largest share of spending. (Introduction, 3rd edition)