Editor & Publisher International Yearbook

From Biz Wiki

• Format: Reference Book
• Location: Ref. PN4700 .E42 2nd Floor Desk
• Link to Editor & Publisher International Yearbook in the ALICE Online Catalog

"It's the encyclopedia of the newspaper industry with listings for all dailies worldwide and all community and special interest U.S. and Canadian weeklies. Tabbed sections make it easy to find information from U.S. & Canadian dailies to foreign newspapers. Tables profile newspaper ad trends, circulation size by population groups, rankings by circulation size and more." (excerpt from publisher's website)

• Part 1 contains information for U.S. and international daily newspapers, or "dailies". For example, you'll find information about the Athens Messenger in Part 1.
  • Listings for U.S. dailies contain the following information:
    • Publisher contact information
    • Circulation
    • Price
    • Advertising rates
    • Special editions
    • Commodity consumption (average pages, etc) and more.
  • Listings for interational dailies may contain the following information:
    • Publisher contact information
    • Circulation
    • Ad rate
    • Editor
    • Advertising manager
• Part 2 contains U.S. and Canadian weekly newspapers, or "weeklies. You'll find information about the Athens News in Part 2. The information for weeklies is not as extensive as for dailies, but the following information is available:
  • Publisher contact information
  • Circulation
  • Advertising rates
  • Personnel
  • Mechanical specifications
  • Delivery method
• Part 2 also contains list of shopper publications and specialty and niche publications (black newspapers in the U.S., hispanic newspapers in the U.S., for example)
• Because it contains some circulation data, this source could be used to determine the best publications to use in an advertising campaign.

Additional keywords: News paper, news papers