IEBM Encyclopedia of Marketing

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The IEBM Encyclopedia of Marketing

• Format:Reference Book
• Location:Ref. HF5412 I32 1999x Reference Stacks
• A collection of 63 articles that provide a good overview of a variety of current marketing topics. Articles are arranged under the following sections:
  • The nature and scope of marketing
  • The theoretical foundations, Marketing management
  • The marketing mix, Marketing in practice, and Special topics.
• Some examples of topics covered are:
  • "Channels of Distribution," "Pricing"
  • "Marketing Ethics"
  • "Green Marketing."

A comprehensive index is found at the back of the book.