Market Share
From Biz Wiki
Contents |
What is Market Share?
When researching how well a company is doing, one thing to look at is market share. Market share generally refers to how much of the market a company holds in a particular industry or product category. Market share can be used to determine industry leaders among peer groups or competitors.
Market Share Resources
Market Share Reporter
One of the best places to look for market share information for a particular company is in the Market Share Reporter. This book is updated every year and contains market share information compiled from periodical literature. As described by the publisher:
- Market Share Reporter presents comparative business statistics in a clear, straightforward manner, this resource provides an overview of U.S. companies, products and services. A convenient arrangement by four-digit SIC code helps business decisionmakers and researchers easily access needed data for more than 2,000 entries. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and more.
The book is very well organized and simple to use. While other print or electronic resources may provide additional information, this book is a great place to find market share information quickly.
Mintel Reports
Mintel Reports (online database) are excellent resources for finding market share information. You can search the reports by keyword or browse by product category. Mintel Reports cover the United States and several European nations. While the entire report contains a wealth of information, the market share of companies in the product category are generally in the Supply Structure section of a Mintel Report.
