If you are researching an international automobile market, such as India, you will want to look at industry and market research reports. This video demonstrates how to find the Business Monitor International market research reports in Lexis Nexis.
Euromonitor’s Passport database provides some essential information for understanding an international automobile and car audio market, such as India. Data available includes passenger vehicle sales, total kilometers driven each year, new vehicle registrations by country, as well as market research … Continued
This video demonstrates how to use SimplyMap to get projections from Simmons Market Research about how many people in each state eat organic food. The data also shows what types of organic foods are eaten by state, and the video … Continued
If you are researching the automobile industry in India, or almost any other large international market, the resources below will be very useful. This guide is not meant to be the most comprehensive list of resources that you will ever … Continued
About My friends in the Ohio University Business Cluster are researching the feasibility of opening a Target store in Athens, Ohio. . The purpose of this guide is to point business researchers to some key resources when researching the discount … Continued
This video demonstrates how to compare shopping preferences, such as where consumer prefer to shop (and how often) across different cities or counties in the U.S. In this particular example, I am comparing cities in Ohio to look at shopping … Continued
This video demonstrates how to use Mediamark Reporter and Census information to determine if your town can support a Target store. Mediamark will give you a variety of demographic characteristics, including age, educational attainment, household income, family size, and much … Continued
About The purpose of this guide is to point business researchers to some key resources when researching the department store retailing industry. While not entirely comprehensive, this guide does list several of the key and highly recommended resources when analyzing … Continued
About My friends in the Global Consulting Program in the Ohio University College of Business are doing an analysis of the footwear market in Switzerland and other European nations. This guide will help them find the best information on about … Continued
If you have never used Mediamark Reporter, the reports can be difficult to read. In this example, we will be looking at one line in the report about people who watch NASCAR on television on a regular basis. Percent … Continued
An excellent source to find companies and competitors by user-defined search criteria, such as size, location, industry, sales, and more. Connect to: Mergent Intellect Access Info: All Ohio University Campuses Use Mergent Intellect to create lists of companies by user-defined … Continued
About My friends in the Ohio University Business Cluster are researching the feasibility of opening an outdoor sporting goods in the Spokane, Washington metro area. The purpose of this guide is to point business researchers to some key resources when … Continued
If you want to open an outdoor sporting goods store, such as a hiking/camping store, a bike shop, or a fishing outfitter, you need to know where your potential customers live. This video demonstrate how to use SimplyMap to develop … Continued
Please note that the majority of resources linked on this site are subscription databases. If you are not a member of the Ohio University Academic Community, you should check with your local library for access or search WorldCat for the database name and find a library near you.
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