If you have never used Mediamark Reporter, the reports can be difficult to read. In this example, we will be looking at one line in the report about people who watch NASCAR on television on a regular basis. Percent … Continued
An excellent source to find companies and competitors by user-defined search criteria, such as size, location, industry, sales, and more. Connect to: Mergent Intellect Access Info: All Ohio University Campuses Use Mergent Intellect to create lists of companies by user-defined … Continued
About My friends in the Ohio University Business Cluster are researching the feasibility of opening an outdoor sporting goods in the Spokane, Washington metro area. The purpose of this guide is to point business researchers to some key resources when … Continued
If you want to open an outdoor sporting goods store, such as a hiking/camping store, a bike shop, or a fishing outfitter, you need to know where your potential customers live. This video demonstrate how to use SimplyMap to develop … Continued
Before you start a business, you need to make sure there are customers who will buy your product. You also need to identify any potential competitors in the local market. This video demonstrates how to understand the local demand for … Continued
) If you are researching the feasibility of opening a sporting good store, camping store, bike shop, or fishing store in a specific location, you will want to benchmark your potential company against other established companies in the area. You … Continued
) If you want to open a new outdoor shop, you had better know your customers. This video demonstrates how to find detailed demographic profiles of outdoor product consumers and outdoor sports participants using the Mediamark MRI database.
If you are researching the fast food industry, you should definitely check out Passport, a database that contains international market research reports on the fast food market, as well as company profiles and statistics.
About Note: This guide was published a bit early due to student demand. I will edit as time permits, so check back often. The purpose of this guide is to point business researchers to some key resources when researching the … Continued
About The purpose of this guide is to point business researchers to some key resources when researching the oil and gas industry. The guide lists several of the key and highly recommended resources when analyzing the industry and researching the companies … Continued
Today I got an email from a student doing research to get a better understanding of the energy drink as well as the sport drinks industry, including the market and competition. He was also interested in finding out the market size … Continued
The purpose of this guide is to point business researchers to some key resources when researching the personal fitness industry (NAICS 71394). This guide lists the most highly recommended resources when researching the industry and analyzing the market.
I have several students who are doing a feasibility analysis of opening a fitness center franchsise in Indianapolis, Indiana. In order to truly make a good decision about where to open their business, they will need to analyze consumer trends … Continued
Please note that the majority of resources linked on this site are subscription databases. If you are not a member of the Ohio University Academic Community, you should check with your local library for access or search WorldCat for the database name and find a library near you.
If you would like to embed a video in your own site, please feel free to do so. I'm happy for others to use the content on this site, and all I ask for is a link back to my site in return.