Finding A SWOT Analysis
One of the best places to look for a listing of a company’s strengths, weaknesses, opportunities, and threats is Business Source Premier.
Once the database is open, click on the Company Profiles button in the top-right of the screen. The Company Profiles section contains Datamonitor Company Profiles. Many of these profiles will have SWOT analyses for the companies.
Unfotunately, Datamonitor does not do a SWOT analysis in every one of the company profiles. If your company has a Datamonitor Company Profile but no SWOT analysis, then you might look at similar companies. For example, if your company is General Motors, and there is no SWOT analysis for that company, then you might look at the company profile for Ford Motor Company. Basically, this assumes that companies in the same industry might have similar strengths, weaknesses, opportunities, and threats, since much of this information is based upon industry trends.
I'm Chad Boeninger and I write this blog for the students and faculty of Ohio University. I cover business research issues, databases and other resources, current business trends and topics, and much more.