Finding Company Market Share Information
Once of the best places to look for market share information for a particular company is in the Market Share Reporter. This book is updated every year and contains market share information compiled from periodical literature. As described by the publisher:
Market Share Reporter presents comparative business statistics in a clear, straightforward manner, this resource provides an overview of U.S. companies, products and services. A convenient arrangement by four-digit SIC code helps business decisionmakers and researchers easily access needed data for more than 2,000 entries. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and more.
The 2005 edition of Market Share Reporter also includes the World Market Share Reporter. As described by the publisher:
World Market Share Reporter includes nearly 1,670 entries cover 360 geographic locations the world over, providing world market share data and rankings on companies, products and services.
The book is very well organized and simple to use. While other print or electronic resources may provide additional information, this book is a great place to find market share information quickly.
I'm Chad Boeninger and I write this blog for the students and faculty of Ohio University. I cover business research issues, databases and other resources, current business trends and topics, and much more.