Newspaper Audience Ratings Report 2007
From the press release:
Scarborough Research, the leading authority on newspaper audience ratings, issued a report today highlighting newspaper ratings for 135 papers in 74 local markets across the United States. The Scarborough Newspaper Audience Ratings Report provides single-source print, website, and Integrated Newspaper Audience (the combined print and online weekly audiences) ratings for newspapers in local markets (DMAs) measured by Scarborough. It is a useful guide for agencies, advertisers, and others in the media business who plan, buy and sell local advertising.
Click here to access The Scarborough Newspaper Audience Ratings Report 2007(pdf).
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I'm Chad Boeninger and I write this blog for the students and faculty of Ohio University. I cover business research issues, databases and other resources, current business trends and topics, and much more.