Mediamark Reporter (MRI) Screencast Tutorial
Mediamark Reporter “offers comprehensive demographic, lifestyle, product usage, and media data collected from a single sample. These data provide strategic insights, consumer targeting, brand trial/loyalty, promotional opportunities, and trade marketing.” While used mostly for marketing and advertising research, this database does provide useful industry information, such as consumer buying habits and demographics. Please note that this database requires users to complete a free registration process (Ohio University patrons only).
In the Using MediaMark Reporter for Product Demographics, you will learn the basics of using MediaMark Reporter. This example shows how to find demographics for a particular consumer product. This screencast is about 3 minutes in length, and does contain audio.
Look for this and other screencast tutorials in the Business Database Screencasts section of the Biz Wiki.
I'm Chad Boeninger and I write this blog for the students and faculty of Ohio University. I cover business research issues, databases and other resources, current business trends and topics, and much more.