The companies behind the Tour de France
Ever wonder who all those sponsors are for the Tour de France? With each rider and their equipment (cars, jerseys, and more) made to be walking billboards, it might help to know who some of the sponsoring companies are. Bike Noob did a little research into those bike team names.
I'm Chad Boeninger and I write this blog for the students and faculty of Ohio University. I cover business research issues, databases and other resources, current business trends and topics, and much more.
July 10th, 2008 at 11:55 am
Chad,
Thanks for the linkback to BikeNoob. It amuses me that none of the sponsors have an obvious connection to cycling.
July 23rd, 2008 at 6:11 am
I used to work for FIAT UK who sponsored the whole of the Tour a few years ago with Alfa as well. The sponsorship amounts are eye-watering (yes millions) but why you’d want to be associated with such drug taking controversy I don’t know.
Interesting site for research as I do a lot – I will return!