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Business Blog

Tips, Tricks, and Tools for the Business Researcher

Archive for February, 2009

Advice on MBA Application Letters

Monday, February 23rd, 2009

MBA Application Letters: Who to Ask – BusinessWeek.

One thing to keep in mind is that admissions officers sift through thousands of letters each year, and they’re hard to impress. Neher has received “completely useless” letters from royalty. Many schools field requests from sitting or past Presidents. And several reported having gotten a recommendation from Barack Obama; it wasn’t given extra weight says Martinelli, but it was well written.

In Depth: Travel Etiquette In The World’s Most-Visited Countries – Forbes.com

Monday, February 23rd, 2009

Memorizing every detail of a country’s decorum rulebook before heading overseas is difficult if not impossible. Cindy Post Senning advises saving time by focusing on learning the acceptable protocol in four key areas: expressing gratitude saying thanks, punctuality, exchanging business cards and table manners. Here are tips from e-diplomat.com on getting by graciously in the 10 most visited countries.

via In Depth: Travel Etiquette In The World’s Most-Visited Countries – Forbes.com.

Resources for the music industry

Thursday, February 19th, 2009
This video offers a quick introduction to some resources for researching the music industry. This video is not intended to be comprehensive, but to merely point researchers in the right direction.  The demonstration shows licensed databases.  If you are not a member of the Ohio University academic community, please inquire with your local library for information about these resources. 

Notes for Business Journalism presentation

Thursday, February 19th, 2009

Google versus Databases

  1. indexing
  2. limiters (date, keyword location, publication, etc)

Lexis Nexis

  1. search General Motors
  2. Limit to company name
  3. second line, put in union or united auto workers or UAW  in the second line
  4. limit down to find relevant results
  5. try General Motors and Ford

Factiva

  1. our topic is we want to find articles about same store sales for The Gap and Limited Brands
  2. keyword search on limited brands
  3. find a good article with Limited brands in it, then click company name to run search
  4. use keyword box to search for same-store sales or same store sales

Mergent Online

  1. Search for General Motors
  2. Historical company financials
  3. Executive compensation (under executives in the Company Details tab)
  4. Look at Insider Trades (under the research tab
  5. Private Company Data
  6. Tearsheets (equity research, factsheets)

Business Source Complete

  1. Trade Publications
  2. Magazines
  3. Academic Journals

Business gives an introduction to Twitter

Wednesday, February 18th, 2009

They ask “what’s the point?” and give some compelling reasons to be using twitter for business and personal use.

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