Notes for Business Journalism presentation
Google versus Databases
- indexing
- limiters (date, keyword location, publication, etc)
Lexis Nexis
- search General Motors
- Limit to company name
- second line, put in union or united auto workers or UAW in the second line
- limit down to find relevant results
- try General Motors and Ford
Factiva
- our topic is we want to find articles about same store sales for The Gap and Limited Brands
- keyword search on limited brands
- find a good article with Limited brands in it, then click company name to run search
- use keyword box to search for same-store sales or same store sales
Mergent Online
- Search for General Motors
- Historical company financials
- Executive compensation (under executives in the Company Details tab)
- Look at Insider Trades (under the research tab
- Private Company Data
- Tearsheets (equity research, factsheets)
Business Source Complete
- Trade Publications
- Magazines
- Academic Journals
I'm Chad Boeninger and I write this blog for the students and faculty of Ohio University. I cover business research issues, databases and other resources, current business trends and topics, and much more.