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Are you interested in what Fortune 500 companies are using blogs? The University of Massachusetts Dartmouth just released a study:
This study examined the 2008 Fortune 500 list in an attempt to quantify the adoption of social media by identifying those with public-facing blogs. Similar work has been done with the Inc. 500, US colleges and universities and the Fortune Magazine’s list of the 200 largest charities.
As social media becomes more integral to the business function, we should see evidence of it in the use of blogs, podcasts, Twitter or other tools. Given that the Fortune 500 stand as a model for business success, it is interesting to examine their involvement in the social media arena.
Findings from the report include:
Eighty-one (16%) of the primary corporations listed on the 2008 Fortune 500 have a public-facing corporate blog with a post in the past 12 months. These early adopters include three of the top five corporations (Wal-Mart, Chevron and General Motors). The two remaining in the top 5, Exxon/Mobil and Conoco Philips do not have public-facing blogs at this time.
For the complete report, visit The Fortune 500 and Blogging Study – Center for Marketing Research – University of Massachusetts Dartmouth.
link via Resource Shelf
Jennifer Boettcher, from Georgetown University, has put together a really nice tutorial that covers the basics of Research Insight. Research Insight is an admittedly intimidating database to use, but it is also very powerful. Jennifer does a great job at explaining how to use some of the basic features of the database.
Ohio University researchers can find access to Research Insight here.
From 1995 through the middle of this decade, homeownership rates rose more rapidly among all minorities than among whites. But since the start of the housing bust in 2005, rates have fallen more steeply for two of the nation’s largest minority groups — blacks and native-born Latinos — than for the rest of the population.
via Pew Research Center: Through Boom and Bust: Minorities, Immigrants and Homeownership.
The front page of the library’s website got a slight refresh recently. You’ll now find scrolling slides on the home page featuring promoting databases, upcoming events, collections, staff, and library news.
On the middle left of the page you’ll find prominent links to our Facebook Fan page, the Alden Library twitter feed, as well as a link to all the library blogs (including this one).
Take a look, become a fan, follow the library on twitter, and let us know what you think!
I'm Chad Boeninger and I write this blog for the students and faculty of Ohio University. I cover business research issues, databases and other resources, current business trends and topics, and much more.
