The Fortune 500 and Blogging Study
Are you interested in what Fortune 500 companies are using blogs? The University of Massachusetts Dartmouth just released a study:
This study examined the 2008 Fortune 500 list in an attempt to quantify the adoption of social media by identifying those with public-facing blogs. Similar work has been done with the Inc. 500, US colleges and universities and the Fortune Magazine’s list of the 200 largest charities.
As social media becomes more integral to the business function, we should see evidence of it in the use of blogs, podcasts, Twitter or other tools. Given that the Fortune 500 stand as a model for business success, it is interesting to examine their involvement in the social media arena.
Findings from the report include:
Eighty-one (16%) of the primary corporations listed on the 2008 Fortune 500 have a public-facing corporate blog with a post in the past 12 months. These early adopters include three of the top five corporations (Wal-Mart, Chevron and General Motors). The two remaining in the top 5, Exxon/Mobil and Conoco Philips do not have public-facing blogs at this time.
For the complete report, visit The Fortune 500 and Blogging Study – Center for Marketing Research – University of Massachusetts Dartmouth.
link via Resource Shelf
I'm Chad Boeninger and I write this blog for the students and faculty of Ohio University. I cover business research issues, databases and other resources, current business trends and topics, and much more.
May 21st, 2009 at 2:09 am
This is an extremely important resource for internet marketing people. There are new methods for marketing now and the power of blogs and the internet in general can not be discounted. Even the top 500 are looking into this strategy already and I see a lot of hope for blogs as a marketing promotion tool in the very near future.