About My friends in the Ohio University Business Cluster are researching the feasibility of opening a health foods store in Portland, Maine. The purpose of this guide is to point business researchers to some key resources when researching the health … Continued
Author Archives: Chad Boeninger
This video demonstrates how to find and use Mediamark Reporter survey data to understand the consumer demographics of the organic, healthy, and natural foods market.
This article contains resources with information about corporate responsibility and citizenship, as well as resources about green business and climate awareness. Another phrase used to describe this concept is “social responsibility of business.” While not a comprehensive list, it does … Continued
This video shows you how to find population and housing unit density for each county in the United States using the decennial census data from the American Factfinder.
About The purpose of this guide is to point business researchers to some key resources when researching the crop production industry and its sectors, including vegetable and grain farming. This guide contains several of the key and highly recommended resources … Continued
If you are researching an international automobile market, such as India, you will want to look at industry and market research reports. This video demonstrates how to find the Business Monitor International market research reports in Lexis Nexis.
Euromonitor’s Passport database provides some essential information for understanding an international automobile and car audio market, such as India. Data available includes passenger vehicle sales, total kilometers driven each year, new vehicle registrations by country, as well as market research … Continued
This video demonstrates how to use SimplyMap to get projections from Simmons Market Research about how many people in each state eat organic food. The data also shows what types of organic foods are eaten by state, and the video … Continued
If you are researching the automobile industry in India, or almost any other large international market, the resources below will be very useful. This guide is not meant to be the most comprehensive list of resources that you will ever … Continued
About My friends in the Ohio University Business Cluster are researching the feasibility of opening a Target store in Athens, Ohio. . The purpose of this guide is to point business researchers to some key resources when researching the discount … Continued
This video demonstrates how to compare shopping preferences, such as where consumer prefer to shop (and how often) across different cities or counties in the U.S. In this particular example, I am comparing cities in Ohio to look at shopping … Continued
This video demonstrates how to use Mediamark Reporter and Census information to determine if your town can support a Target store. Mediamark will give you a variety of demographic characteristics, including age, educational attainment, household income, family size, and much … Continued
About The purpose of this guide is to point business researchers to some key resources when researching the department store retailing industry. While not entirely comprehensive, this guide does list several of the key and highly recommended resources when analyzing … Continued
About My friends in the Global Consulting Program in the Ohio University College of Business are doing an analysis of the footwear market in Switzerland and other European nations. This guide will help them find the best information on about … Continued
If you have never used Mediamark Reporter, the reports can be difficult to read. In this example, we will be looking at one line in the report about people who watch NASCAR on television on a regular basis. Percent … Continued