This video demonstrates how to use Mediamark Reporter and Census information to determine if your town can support a Target store. Mediamark will give you a variety of demographic characteristics, including age, educational attainment, household income, family size, and much … Continued
About The purpose of this guide is to point business researchers to some key resources when researching the department store retailing industry. While not entirely comprehensive, this guide does list several of the key and highly recommended resources when analyzing … Continued
About My friends in the Global Consulting Program in the Ohio University College of Business are doing an analysis of the footwear market in Switzerland and other European nations. This guide will help them find the best information on about … Continued
An excellent source to find companies and competitors by user-defined search criteria, such as size, location, industry, sales, and more. Connect to: Mergent Intellect Access Info: All Ohio University Campuses Use Mergent Intellect to create lists of companies by user-defined … Continued
About My friends in the Ohio University Business Cluster are researching the feasibility of opening an outdoor sporting goods in the Spokane, Washington metro area. The purpose of this guide is to point business researchers to some key resources when … Continued
How to compare consumer demand and participation in the outdoor sporting goods market using SimplyMap
If you want to open an outdoor sporting goods store, such as a hiking/camping store, a bike shop, or a fishing outfitter, you need to know where your potential customers live. This video demonstrate how to use SimplyMap to develop … Continued
Before you start a business, you need to make sure there are customers who will buy your product. You also need to identify any potential competitors in the local market. This video demonstrates how to understand the local demand for … Continued
How to find financial ratios for the sporting goods retail industry and understand the local market with Bizminer
) If you are researching the feasibility of opening a sporting good store, camping store, bike shop, or fishing store in a specific location, you will want to benchmark your potential company against other established companies in the area. You … Continued
How to find demographics for fishermen, mountain bikers, hikers, and other outdoor lovers using Mediamark Reporter
) If you want to open a new outdoor shop, you had better know your customers. This video demonstrates how to find detailed demographic profiles of outdoor product consumers and outdoor sports participants using the Mediamark MRI database.
If you are researching the fast food industry, you should definitely check out Passport, a database that contains international market research reports on the fast food market, as well as company profiles and statistics.
About Note: This guide was published a bit early due to student demand. I will edit as time permits, so check back often. The purpose of this guide is to point business researchers to some key resources when researching the … Continued
About The purpose of this guide is to point business researchers to some key resources when researching the oil and gas industry. The guide lists several of the key and highly recommended resources when analyzing the industry and researching the companies … Continued
Today I got an email from a student doing research to get a better understanding of the energy drink as well as the sport drinks industry, including the market and competition. He was also interested in finding out the market size … Continued
The purpose of this guide is to point business researchers to some key resources when researching the personal fitness industry (NAICS 71394). This guide lists the most highly recommended resources when researching the industry and analyzing the market.