Business Blog

Are you interested in what Fortune 500 companies are using blogs?  The University of Massachusetts Dartmouth just released a study:

This study examined the 2008 Fortune 500 list in an attempt to quantify the adoption of social media by identifying those with public-facing blogs. Similar work has been done with the Inc. 500, US colleges and universities and the Fortune Magazine’s list of the 200 largest charities.

As social media becomes more integral to the business function, we should see evidence of it in the use of blogs, podcasts, Twitter or other tools. Given that the Fortune 500 stand as a model for business success, it is interesting to examine their involvement in the social media arena.

Findings from the report include:

Eighty-one (16%) of the primary corporations listed on the 2008 Fortune 500 have a public-facing corporate blog with a post in the past 12 months. These early adopters include three of the top five corporations (Wal-Mart, Chevron and General Motors). The two remaining in the top 5, Exxon/Mobil and Conoco Philips do not have public-facing blogs at this time.

For the complete report, visit The Fortune 500 and Blogging Study – Center for Marketing Research – University of Massachusetts Dartmouth.

link via Resource Shelf

Share This

I’m giving a talk this morning to other bibliographers at our library. I’ve got 15 minutes to hit the high points of blogs and rss.

Why should a subject bibliographer read blogs?

• Scan the environment and become more familiar with the subject
• Get ideas from others
• Become a part of a larger community

Why RSS?

• If you’re going to read blogs, then RSS is the only way to go.
• RSS is fast and easy.
• RSS allows you to read what you want, when you want

Why create a blog?

• Share your thoughts/ideas/links with others
• Good mechanism for faculty and student outreach
• Blogging automatically creates a knowledgebase
• Link to and discuss cool sites/books/databases/resources
• Understand more about a subject by writing about it

What other libraries/librarians are blogging?

• Take a look at the Blogging Libraries Wiki’s list of Academic Library Blogs.
• Also, the LIS Wiki has a list of Academic Library Blogs as well.

How do I get started with RSS?

• Take a look at this post about Using RSS.

Share This

Intelligent Agent, A Blog by Robert Berkman. An excerpt from the first post:

Welcome to Intelligent Agent—a brand new blog with news, conversation and analysis about business research on the Web, with a special focus on the intersection of business research and Web 2.0.

I’ll regularly be providing links to what I feel are the most important breaking news, and offering some of my own thoughts on timely business research topics, to get all of you thinking and discussing what it means to be an effective business researcher today.

If you’re interested in subscribing, you can get the RSS feed here.

Share This