Business Blog

Are you interested in what Fortune 500 companies are using blogs?  The University of Massachusetts Dartmouth just released a study:

This study examined the 2008 Fortune 500 list in an attempt to quantify the adoption of social media by identifying those with public-facing blogs. Similar work has been done with the Inc. 500, US colleges and universities and the Fortune Magazine’s list of the 200 largest charities.

As social media becomes more integral to the business function, we should see evidence of it in the use of blogs, podcasts, Twitter or other tools. Given that the Fortune 500 stand as a model for business success, it is interesting to examine their involvement in the social media arena.

Findings from the report include:

Eighty-one (16%) of the primary corporations listed on the 2008 Fortune 500 have a public-facing corporate blog with a post in the past 12 months. These early adopters include three of the top five corporations (Wal-Mart, Chevron and General Motors). The two remaining in the top 5, Exxon/Mobil and Conoco Philips do not have public-facing blogs at this time.

For the complete report, visit The Fortune 500 and Blogging Study – Center for Marketing Research – University of Massachusetts Dartmouth.

link via Resource Shelf

Share This

Are you in the market for a netbook?  Then check out Money Magazine’s Battle of the netbooks .

Share This

Need time management advice? Do what BusinessWeek did and ask folks on Twitter.

BusinessWeek.com’s John Byrne, Patricia O’Connell and Shirley Brady asked their followers on Twitter for their best time management tips, and we’re re-tweeting the best of the bunch.

Twitter Time Management Tips: The Twitterati offer their favorite time management tips and tricks

Share This

They ask “what’s the point?” and give some compelling reasons to be using twitter for business and personal use.

Share This

According to a new Nielsen study, HDTV adoption in the US has more than doubled since July 2007. Thanks to a number of factors, such as falling TV prices and the rise of HD content, nearly one quarter of US households have an HDTV now. A potential factor for why more consumers haven’t taken the plunge yet, however, is still a matter of a chicken and an egg.

via Nielsen says HDTV adoption in US doubled in past year.

Share This