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This video demonstrates how to use SimplyMap to get projections from Simmons Market Research about how many people in each state eat organic food. The data also shows what types of organic foods are eaten by state, and the video … Continued
This video demonstrates how to compare shopping preferences, such as where consumer prefer to shop (and how often) across different cities or counties in the U.S. In this particular example, I am comparing cities in Ohio to look at shopping … Continued
How to compare consumer demand and participation in the outdoor sporting goods market using SimplyMap
If you want to open an outdoor sporting goods store, such as a hiking/camping store, a bike shop, or a fishing outfitter, you need to know where your potential customers live. This video demonstrate how to use SimplyMap to develop … Continued
Before you start a business, you need to make sure there are customers who will buy your product. You also need to identify any potential competitors in the local market. This video demonstrates how to understand the local demand for … Continued
I have several students who are doing a feasibility analysis of opening a fitness center franchsise in Indianapolis, Indiana. In order to truly make a good decision about where to open their business, they will need to analyze consumer trends … Continued
I have several students who are doing a feasibility analysis of opening a fitness center franchise in Indianapolis, Indiana. In order to truly make a good decision about opening a business, they will need to analyze consumer trends and demand … Continued
Several OHIO business students are doing a feasability study for a specific healthcare service. This video shows how you can use SimplyMap to better understand the demographics and health needs of southeast Ohio.
If you are looking to open a new restaurant, you can never have too much information about your local market. This video demonstrates how to find local restaurant market information such as dining frequency, business counts, consumer expenditure, food retail … Continued
Ohio University business cluster students are working on a feasability study of opening a coffee/crepe/smoothie store in Athens, Ohio. This video demonstrates how to find relevant product consumption information in Athens, as well as other locations. While SimplyMap/Simmons does not … Continued
This video demonstrates how to find popcorn consumption by city and county using the SimplyMap database. While the video uses “popcorn” as the example, SimplyMay can be used to research loads of other consumer products.
This video demonstrates how to find the percentage of people in a particular area who are interested (or not) in watching or attending professional sports. The database demonstrated is called SimplyMap. This video uses the NFL as an example but … Continued
This video demonstrates how to find county-level statistics on the percentage of the population who have have participated in various tourist activities, such as going to museums or theme parks.
This video demonstrates how to create a ring study report and map for demographic and consumer variables in the SimplyMap database.