How to analyze local consumer trends and competitors in the personal fitness market using SimplyMap

I have several students who are doing a feasibility analysis of opening a fitness center franchsise in Indianapolis, Indiana. In order to truly make a good decision about where to open their business, they will need to analyze consumer trends and the locations and names of potential competitors in Indianapolis. This video will show you how to better understand the fitness market and locate potential competitors in Indianapolis using a research database called SimplyMap. The research skills learned in this video can also be used when researching most other consumer markets in the U.S. as well.