How to compare retail markets, shopping preferences, and demographics with SimplyMap

This video demonstrates how to compare shopping preferences, such as where consumer prefer to shop (and how often) across different cities or counties in the U.S. In this particular example, I am comparing cities in Ohio to look at shopping trends for who shops at Target, Walmart, and other discount department stores. The database shown, SimplyMap, is available by subscription. Check with your local library to see if they have access.