How to find demographic data and trends for the personal fitness market using Mediamark Reporter

I have several students who are researching the personal fitness industry in order to determine the feasibility of opening a fitness center. In order to understand the demand for the service, they will need to look at demographic data for the personal fitness consumer market, and adapt that data down to the local market. This video demonstrates how to use Mediamark Reporter to find demographic data for the market. The research skills learned in this video can also be used when researching most other consumer markets in the U.S. as well.