How to find PEST Analysis Information for a company, organization, or industry

pestanalysisthumbAbout

The P.E.S.T. Analysis (often also called PESTLE or PESTEL),  is an examination of the external factors that can affect an organization, company, or industry.  The P.E.S.T. examines the Political, Economic, Social, and Technological factors in the external environment.   The purpose of this guide is to list resources to use when performing a P.E.S.T. Analysis.  Many of the resources will be listed several times for each section of the P.E.S.T. Analysis.  While this may seem redundant, it has been my experience that students working in teams often split up the letters.  Therefore, each resource will be listed for each letter of the P.E.S.T. with specific recommendations for how to use the resource to retrieve the information for the appropriate letter.

Political

In the political area, you are identifying government regulations in the industry or economy,  as well as legal issues in the operating environment.

D&B Country Risk Reports

  • Use to identify political and other risks of doing business in another country.
  • This resource is especially useful if you are looking to expand operations to another country.

Passport

  • Use to identify Risks and Vulnerabilities in your domestic or international market.
  • Use to understand the Business Environment in your domestic or international market.
  • This video demonstrates how to use Passport for PEST analysis information.

Countrywatch

  • Use to get overviews of political overview of countries of interest.
  • The Investment Climate section is of particular interest when attempting to understand political barriers/incentives in doing business.

LexisNexis

  • Use to find recent legal cases involving companies or your industry.  The easiest way to find these is to use the “Get A Case” search to either a specific company or by keyword.
  • Also use LexisNexis to search for industry news and company news with terms such as “lawsuits”, “regulations”, etc.

First Research

  • Use First Research to search for your industry.  You may find content addressing regulation in the “Finance & Regulation,” “Critical Issues”, “Business Challenges” or “Business Trends” sections.

S&P Industry Surveys

  • Use S&P NetAdvantage to find industry reports for larger U.S. industries, then use the “Find” feature in the browser or Acrobat reader to look for terms such as “regulatory,” “regulate,” “government,” etc.

IBISWorld

  • Use IBISWorld to find a relevant industry reports.  Regulatory information can be found in the Operating Conditions section of the industry reports.

SEC 10-K filings

  • Public companies will publish legal information and information addressing regulation in their 10-K reports.  Use your browser’s Find feature to search for “regulatory,” “regulate,” “government,” “lawsuit,” “litigation,” etc.

Economic

The economic portion of the PEST analysis deals with the overall health of the economy and how these factors influence company, organization, or consumer decisions.

D&B Country Risk Reports

  • Use to identify economic and other risks of doing business in another country.
  • This resource is especially useful if you are looking to expand operations to another country.

Passport

  • Use to identify Risks and Vulnerabilities in your domestic or international market.
  • Also use to find Monthly Economic Reports on domestic and international markets, as well as Country Profiles that contain economic information.
  • The Consumer Lifestyle Reports give information consumer confidence how economic trends affect the overall consumer market
  • This video demonstrates how to use Passport for PEST analysis information.

Countrywatch

  • Use to get an economic overview of countries of interest.
  • The Investment Climate section is of particular interest when attempting to understand political barriers/incentives in doing business.

First Research

  • Use First Research to search for your industry.  You may find economic information in the “Quarterly Industry Update”, “Industry Indicators,” or “Industry Forecast” sections.

S&P Industry Surveys

  • Use S&P NetAdvantage to find industry reports for larger U.S. industries.  Economic information will generally be found in the “Current Environment” section of the report.

IBISWorld

  • Use IBISWorld to find a relevant industry reports.  Economic information can be found in the Products & Markets – Demand Determinants section of the industry reports.
  • The U.S. Business Environment Profiles have a great deal of information that covers economic trends and issues.

 American Factfinder

  • Use American Factfinder to find economic information for households, states, cities, and counties.
  • As American Factfinder can be rather unwieldy to use, you may find Census Quickfacts easier to navigate.
  • For Ohio-specific information, Ohio Country Profiles is very useful.

 Bureau of Economic Analysis

  • Use for topics such as consumer spending, GDP, personal income, and more

Social

The social aspect of the PEST analysis includes demographic and social trends and statistics, such as age, health, and population.

Passport

  • The Consumer Lifestyle Reports give a great deal of social information about a particular market.
  • The “Future Demographics” provides a good amount of social informatio.

 American Factfinder

  • Use American Factfinder to find social and demographic information for households, states, cities, and counties.
  • As American Factfinder can be rather unwieldy to use, you may find Census Quickfacts easier to navigate.
  • For Ohio-specific information, Ohio Country Profiles is very useful.

Mintel Oxygen

  • Mintel Oxygen is especially useful in understanding specific consumer groups, such as baby boomers, millenials, etc.  You will find these reports in the Lifestyles category of Mintel.
  • Mintel can also be used to find social and demongraphic information for users of specific products.

Mediamark Reporter

  • Use Mediamark Reporter to get demographic information for consumers of a specific product or those who engage in a specific activity.

IBISWorld

  • The U.S. Business Environment Profiles have a great deal of information that covers social trends including demographics and consumer behavior.

 

Technological

The technological factors in the PEST analysis include trends in innovation, usage of technology, technological change, as well as access to technology.

Passport

First Research

  • Use First Research to search for your industry. Reports will contain various amounts of technology-related information dependingon the industry.

S&P Industry Surveys

  • Use S&P NetAdvantage to find industry reports for larger U.S. industries. While there isn’t a dedicated technology section in the reports, you may find several mentions of technology issues within the report.

IBISWorld

  • Use IBISWorld to find a relevant industry reports. Technology  information  can be found in the Operating Conditions section of the industry reports.