How to find research articles on using social media to increase sales, revenues, or customer engagement

This video demonstrates how to use the advanced search features of Business Source Complete to find scholarly research articles on how companies can use social media to increase their sales, revenues, or customer engagement. Business Source Complete is a very common database found at many public and academic libraries. If you are not a member of the Ohio University academic community, ask at your local library if they have access to Business Source Complete.