How to understand local fitness industry trends and consumer demand using SimplyMap

I have several students who are doing a feasibility analysis of opening a fitness center franchise in Indianapolis, Indiana. In order to truly make a good decision about opening a business, they will need to analyze consumer trends and demand in Indianapolis.  This video will show you how to find local market information about the fitness industry in Indianapolis using a market research database called SimplyMap.  The research skills learned in this video can also be used when researching most other consumer markets in the U.S. as well.