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Marketing Research Databases

Looking for marketing information? This page contains the best databases for performing market research. You might also want to use Business Source Complete for academic articles about marketing and other related topics.

Mediamark Reporter

Click to Connect to Mediamark Reporter

This database contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more.

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Mintel Oxygen

Connect to Mintel Oxygen

Mintel Oxygen is a great place to look for comprehensive market research reports and consumer demographics for U.S. and some European markets.

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Click to go to Passport GMID

Passport GMID offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and more.

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Click to Connect to SimplyMap

SimplyMap provides demographic, business, or marketing data from the state down to the local level, allowing users to create customized maps and reports with an almost unlimited number of variables.

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Click to connect to SRDS

SRDS (Standard Rate & Data Service) contains media profiles for various media categories and is an excellent marketing resource to understand media trends in specific DMAs. It is also a fantastic resource if you are trying to figure out where you should spend your advertising dollars in a particular market.

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World Advertising Research Center (WARC)

World Advertising Research Center (WARC)

The database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide.

...Go to the database...