Mintel Oxygen

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Mintel Oxygen is a great place to look for comprehensive market research reports and consumer demographics for U.S. and some European markets.

  • Connect to: Mintel Oxygen Subscription Database
  • Access Info: Athens Campus Only
  • Contains market research reports covering US and some International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.