Websites and Databases
Contains statistics and trends for the newspaper, magazine, television, radio, and web formats. From the introduction:
Our goals are to take stock of the revolution occurring in how Americans get information and provide a resource for citizens, journalists and researchers to make their own assessments. To do so we gather in one place as much data as possible about all the major sectors of journalism, identify trends across media, mark key findings, delve deep into each sector and note areas for further inquiry.
An excellent place to look for articles on revenue sources (advertising and circulation) for a variety of media formats.Â Once the database is open, look for a link for “Media” at the top of the page and go from there.
This 3-minute video highlights five very useful resources for researching the newspaper and media industries.
Books covered include:
- Bacon’s Newspaper Directory
- Editor & Publisher International Yearbook
- Household Spending
- Kagan’s Mediacast 2010
- Kagan’s Advertising Forecast
All books can be found by asking a librarian at the desk on the 2nd floor of Alden Library.