Sports Marketing from RKMA

Click to Connect to Sports Marketing

Sport Marketing offers 320 pages of sports market research trends, statistics, revenues, and more.

  • Format:  Online handbook from subscription database
  • Connect to:  Sports Marketing Subscription Database

Sports Marketing is available through Business Source Complete.  The link on this page will take you directly to the resource, where you can select the date.  The publication may be a little clunky to use, but it does offer good, quick overviews of topics.  The publication also give citations for where the information was retrieved, allow researchers the opportunity to go to follow up with those resources for additional information.