SRDS

Click to connect to SRDS

SRDS (Standard Rate & Data Service)  contains media profiles for various media categories and is an excellent marketing resource  to understand media trends in specific DMAs.  It is also a fantastic resource if you are trying to figure out where you should spend your advertising dollars in a particular market.

  • Connect to:  SRDSSubscription Database
  • Format:  Subscription Database
  • Access Info:  Ohio University Athens Campus Only
  • Data includes Digital Media, Consumer Magazines, Business Publications, Direct Marketing, Newspapers, Radio, and TV & Cable as well as International Consumer Magazines, Newspapers, and Business Publications.
  • Profiles include audience demographics, circulation statistics, distribution areas, advertising rates and contact information.