This video demonstrates how to find a SWOT Analysis for a company in Business Source Complete.
Note: The indexing in Business Source Complete is inconsistent, so even if you follow this video exactly, you may not find the SWOT analysis the same way. In some cases, you may find the SWOT analysis listed under “Source Type” or Publication Type”. If you do not find “SWOT Analysis” listed, click the “Show More” link. When all else fails, just search for your company and “swot” in the keyword box.
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