More men in the grocery stores these days
Wednesday, July 1st, 2009A new Nielsen Report, Role Reversal – Mr. Mom Goes Shopping, finds that these days you’re likely to find more men in the aisles of the grocery store.
Over the past 20 years, the American household has changed and traditional roles have shifted with men now taking on a greater percentage of the household shopping than in the past. Today, almost one-third of men are now the principal shoppers in the home. With more men in the aisles, marketers need to better understand how they impact brand sales and how to reach this growing segment of principal shoppers.
It’s an interesting article with lots of useful, colorful tables and graphs.
I'm Chad Boeninger and I write this blog for the students and faculty of Ohio University. I cover business research issues, databases and other resources, current business trends and topics, and much more.