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This database contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more.
The WARC.com database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide.
Mintel Oxygen is a great place to look for comprehensive market research reports and consumer demographics for U.S. and some European markets.
This video highlights two reports in Mintel Oxygen that can help researchers understand home entertainment market research trends, including DVD rentals.