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If you are doing an industry analysis, you will likely want to compare the financial information of the major companies in an industry. This video shows you how to quickly find industry financial information from S&P Industry Surveys in NetAdvantage.
Plunkett Research Online offers annually updated industry overviews, one-page company profiles, associations, company contacts, and more. A good resource for general company and industry research.
The industry reports found in Mergent Online offer broad coverage of around 20 of the largest global industries, with coverage for North America, Europe, Asia, and global geographic areas.
S&P Industry Surveys offer 30-50 page snapshots of over 50 U.S. industries, covering peer companies, industry trends, analysis, and much more.
This video demonstrates how to access Plunkett Research Online from the Ohio University Libraries website. Plunkett Research Online is an excellent database to use if you need fairly broad coverage of an industry. While the industry coverage is not as comprehensive as other sources, it is a great database to use if your industry is covered by Plunkett.
This video demonstrates how to find a SWOT Analysis for a company in Business Source Complete.
If you’re doing an industry analysis, you’ll want to look at various news sources, such as newspapers and trade publications, to supplement industry and market research reports. LexisNexis and Factiva are two excellent databases that you can use to quickly … Continued