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If you are researching the fast food industry, you should definitely check out Passport, a database that contains international market research reports on the fast food market, as well as company profiles and statistics.
If you’re looking to sell a product in an international market, it pays to have a good understanding of the international consumer market. Here is how to find consumer information for other countries using Consumer Lifestyle Reports in Passport GMID.
Our MBAs are currently working on a feasibility study to bring a new fast food franchise to Athens. This video demonstrates three essential database to use when researching this project: Mintel Oxygen, Passport GMID, and SimplyMap.
If you’re looking to do business in another country, the Market Research Library contains more than 100,000 industry and country-specific market reports for countries around the world.
Passport GMID offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and more.
The WARC.com database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide.
Mintel Oxygen is a great place to look for comprehensive market research reports and consumer demographics for U.S. and some European markets.
This video highlights two reports in Mintel Oxygen that can help researchers understand home entertainment market research trends, including DVD rentals.