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The The CableTelevision Advertising Bureau (CAB) is ‘dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels.’ Connect to: Cabletelevision Advertising Bureau Format: Free website The … Continued
If you’re charged with doing a marketing campaign, it pays to do a little research to see what other companies have tried. This video demonstrates how to find marketing case studies in the World Advertising Research Center database.
Passport GMID offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and more.
This database contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more.
The WARC.com database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide.
Mintel Oxygen is a great place to look for comprehensive market research reports and consumer demographics for U.S. and some European markets.