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I have several students who are doing a feasibility analysis of opening a fitness center franchsise in Indianapolis, Indiana. In order to truly make a good decision about where to open their business, they will need to analyze consumer trends … Continued
I have several students who are doing a feasibility analysis of opening a fitness center franchise in Indianapolis, Indiana. In order to truly make a good decision about opening a business, they will need to analyze consumer trends and demand … Continued
Several OHIO business students are doing a feasability study for a specific healthcare service. This video shows how you can use SimplyMap to better understand the demographics and health needs of southeast Ohio.
If you are looking to open a new restaurant, you can never have too much information about your local market. This video demonstrates how to find local restaurant market information such as dining frequency, business counts, consumer expenditure, food retail … Continued
Ohio University business cluster students are working on a feasability study of opening a coffee/crepe/smoothie store in Athens, Ohio. This video demonstrates how to find relevant product consumption information in Athens, as well as other locations. While SimplyMap/Simmons does not … Continued
This video demonstrates how to find popcorn consumption by city and county using the SimplyMap database. While the video uses “popcorn” as the example, SimplyMay can be used to research loads of other consumer products.
This video demonstrates how to find the percentage of people in a particular area who are interested (or not) in watching or attending professional sports. The database demonstrated is called SimplyMap. This video uses the NFL as an example but … Continued
This video demonstrates how to find county-level statistics on the percentage of the population who have have participated in various tourist activities, such as going to museums or theme parks.
This video demonstrates how to create a ring study report and map for demographic and consumer variables in the SimplyMap database.
This video demonstrates how to use SimplyMap to find and map variables at the county level. The video also shows how to rank zip codes for a specific variable and find other demographic and marketing information.
SimplyMap provides demographic, business, or marketing data from the state down to the local level, allowing users to create customized maps and reports with an almost unlimited number of variables.