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About So, you’ve landed a gig with a sports franshise or another company, and now you’re looking to find a company to work a sponsorship deal. As an example, let’s say the Ohio Bobcats are looking to have Applebees sponsor … Continued
The purpose of this guide is to help researchers find the best information possible to create a sports marketing plan. The students in Dr. Ridpath’s class are charged with developing a marketing plan in order to bring a new professional sports franchise to a new city.
Sport Marketing offers 320 pages of sports market research trends, statistics, revenues, and more.
In this report, Price Waterhouse Cooper analysts present their perspectives on challenges and opportunities facing the worldwide sports market, while also forecasting revenues for the market through 2013.
College Athletics Clips contains executive summaries of college athletics news and issues.
SPORTDiscus contains a good deal of publications that can assist the sports business researcher, many of which cannot be found in other article databases. If you’re doing sports business research, you should give it a look.
Sports Money from Forbes is a great place to look for current professional sports information, including sports salaries, sports values, operating income, revenues and other sports business information.
If you need statistics on sports participation, sports venue revenues, sporting goods sales, and much more, SBRNet is a great place to start.