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About So, you’ve landed a gig with a sports franshise or another company, and now you’re looking to find a company to work a sponsorship deal. As an example, let’s say the Ohio Bobcats are looking to have Applebees sponsor … Continued
The purpose of this guide is to help researchers find the best information possible to create a sports marketing plan. The students in Dr. Ridpath’s class are charged with developing a marketing plan in order to bring a new professional sports franchise to a new city.
This video demonstrates how to find demographics of NASCAR fans using the Mediamark Reporter database. With this resource, you can find a lot of really useful information about the fan market, such as age, income level, home value, race, magazine … Continued
If you are looking for current or historical salaries of professional athletes and teams, the USA Today Sports Salaries Database has information for MLB, NFL, NBA, NHL, and MLS teams and players.
Sport Marketing offers 320 pages of sports market research trends, statistics, revenues, and more.
In this report, Price Waterhouse Cooper analysts present their perspectives on challenges and opportunities facing the worldwide sports market, while also forecasting revenues for the market through 2013.
Based on consumer survey data, The Sporting Goods Market is a statistical study of retail purchase of sporting goods and recreational equipment.
College Athletics Clips contains executive summaries of college athletics news and issues.
SPORTDiscus contains a good deal of publications that can assist the sports business researcher, many of which cannot be found in other article databases. If you’re doing sports business research, you should give it a look.
Sports Money from Forbes is a great place to look for current professional sports information, including sports salaries, sports values, operating income, revenues and other sports business information.
If you need statistics on sports participation, sports venue revenues, sporting goods sales, and much more, SBRNet is a great place to start.