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Good research can land those awesome sponsorship deals.
Go Reds!
How to find demographic information about NASCAR (and other sports) fans
Click to Connect to USA Sports Salaries
Click to Connect to Sports Marketing
Clikc to connect to the PWC Outlook
A great resource for consumer expenditure data on sporting goods
Click to connect to College Athletics Clips
Click to Connect to SPORTDiscus
Click to Connect to Sports Money
Click to connect to SBRnet