Tips for Innovation Engine Accelerator researchers

engine
Do some research so your engine doesn’t rust ;-)

During summer 2013, six teams are participating in  the Innovation Engine Accelerator Program.  I had a wonderful opportunity to spend an hour with them showing them several resources they might use for their projects.  Because the six projects are all over the map, I’m simply linking to the databases bellow, with individual tips of how each team might use the resources further down the page.  Bear in mind my suggestions for search strategies are not completely comprehensive, but are only my best recommendations for beginning your research.

 

 

Tips for Foleeo

  1. Search Business Source Complete for employment and portfolio.  Eportfolio or electronic portfolio also works.  Also try doing the same search in Computers & Applied Sciences Complete and Education Research Complete. You can use “Choose Databases” to combine all at once if you wish.
  2.  If you need to find locations for employment agencies in a particular location (identify a target market) you can use LexisNexis to look for companies in an area by industry type.  This video shows you how to use LexisNexis in this way (albeit for a different industry).  I’d suggest trying to look for Employment Centers or Staffing Services.
  3. SimplyMap (I didn’t have time to show this) can give you maps and rankings of white color workers (or by occupation) for a specific area.  If you’re interested in learning more about this, let me know.  This video shows how I used SimplyMap to research the healthcare needs of Ohio.  You could do something similar for location by employment type.
  4. Search Bizminer for employment to find relevant industry profiles, ratios, and local market analyst reports. This video shows how to use Bizminer to find reports in another industry.  Follow the same steps, just use “employment” as your search term.
  5. Search First Research for employment to find reports on Staffing Services and other relevant information.
  6. Search IBISWorld for employment, placement, or staffing to find relevant industry reports.

 

Tips of Razor Dynamics

  1. Search Mintel for mobile phones, smart phones, tablets, gaming, applications, etc. to find relevant market research reports.
  2. Might also look at the Pew Internet & American Life Project for relevant reports and statistics.
  3. Search Business Source Complete for augmented reality or other relevant search terms.  Also try doing the same search in Computers & Applied Sciences Complete, Hospitality & Tourism Complete,  and Education Research Complete to find how different subjects/publications look at the same topic differently.  You can use “Choose Databases” to combine all at once if you wish.
  4. Use Mediamark to find demographics of people who use phones/tablets/GPS in a specific way.  Once you are logged into Mediamark Reporter, use the Electronics link to browse by relevant categories. This video shows the basics of finding demographic data of consumers in Mediamark.
  5. Search Passport GMID (I didn’t show this one) for augmented reality.  Some of the reports are not relevant, but you might be able to find good information there.  GMID also has information on the cell phone/table/ computers market in both the U.S. and international markets.
  6. The Educause website has some good coverage of educational applications of augmented reality.

 

Tips for Atlas Language Innovations

  1. Look at the pedagogy side of learning language from games in databases such as Education Research Complete, LLBA, and ERIC.  
  2. The Educause website might also be a good place to look for pedagogy and games, and other related topics.
  3. Search Hospitality & Tourism Complete for language and learning, or other relevant topics.  This assumes that a potential target market might be those traveling to the Middle East.
  4. Assuming again that a potential target Market is those traveling to the Middle East, you can use Mediamark Reporter to find demographics of that group.  Once you log into Mediamark, look for the Travel category and browse to the Foreign Travel.
  5. You might also search Mediamark for game or tablet to find different demographics for those product user groups.  This video shows the basics of finding demographic data of consumers in Mediamark.

 

Tips for MyCampus

  1. Use Mintel to find reports on marketing to millenials and marketing to college students.
  2. Use Mintel to fin reports on mobile payments, mobile phones, or the budget shopper
  3. You’ll also find reports in Mintel of mobile advertising.  I’d recommend browsing the Lifestyles and the Technology sections of Mintel.
  4. Use Mediamark to find demographics of people who use phones/tablets in a specific way.  Once you are logged into Mediamark Reporter, use the Fall 2012 Product -> Electronics link to browse by relevant categories. This video shows the basics of finding demographic data of consumers in Mediamark.
  5. Use Business Source Complete and Education Research Complete to search for topics such as used textbooks, college students and purchasing/buying behaviors, the college consumer, etc.
  6. Use First Research to find a report for Used Merchandise Stores

 

Tips for Lydria

  1. Assuming that a potential target market to use the product is business travelers, look for a report on business travel in Mintel.
  2. Bizminer has industry financial ratios for “meeting and conference consultants” as well as “convention and trade show organizers”.  This video shows how to use Bizminer to find reports in another industry.  Follow the same steps, just use “conference” or “convention” as your search term.
  3. First Research has a report for Trade Show and Event Planning.
  4. IBISWorld has a report for Trade Show and Conference Planning
  5. Use Hospitality & Tourism Complete to search for convention or conference and mobile to find relevant articles in hospitality-specific publications.
  6. Do the same search in #5 in Business Source Complete to find similar articles from different publications, of use the “Choose Databases” link to search both databases simultaneously.
  7. Use LexisNexis to create a list of companies in the Convention and Trade Show Organizers industry.  This video shows you how to use LexisNexis in this way (albeit for a different industry).

 

Tips for AccessAble Travel

  1. Use Mintel to find market research reports addressing the overall travel and tourism trends.  I encourage you to just browse to the Travel section in Mintel to look for relevant reports.
  2. Passport GMID (I didn’t show this one) has travel and tourism reports for almost any country in the world.  Use the search box in Passport to search for “travel and tourism in *insert country*”.
  3. Use Hospitality & Tourism Complete to search for topics such as handicapped, disabilities, disabled, etc. to find articles from tourism and trade publications.
  4. Use Mediamark Reporter to find demographics of those who travel.  Once you log into Mediamark, use the Product 2012 link, then travel to find relevant data.   This video shows the basics of finding demographic data of consumers in Mediamark.
  5. Assuming you want to find a target market to sell to or advertise your product to, you can use SimplyMap (I didn’t have time to show this one) to find adults with physical limitations by location.  You can find the physical limitations variable under Variables –>Health Care–> Adults –> Physical limitations.
  6. In a similar vein as above, you can use SimplyMap to find people by location who have traveled or are interested in traveling.  This variable is located under Variables –> Simmons Local –> Travel.  It’s pretty hard to describe how you might use SimplyMap, but here is a video showing an example of how to find travel/tourist information in Ohio.  You could do the same sort of analysis in a broader context.
  7. Use LexisNexis to find travel agencies by location.  This video shows you how to use LexisNexis in this way (albeit for a different industry).
  8. Use Bizminer to find industry ratios and reports for travel agencies or other related industries.

 

Thanks to Jared Earle for the Creative Commons image on this page.