Tips for the visiting Junior Executive Business students

The Junior Executive Business students are in town all week, and I get the pleasure of talking with them this morning about doing business research. During the week they will be doing an industry analysis of the pharmaceutical industry. Here are some resources that are guaranteed to get them going on the right track.


Go to IbisWorld and  simply search for pharmaceuticals to get a 30-40 page report on the industry.

Mergent Online

Go to Mergent Online, then select the industries tab.  In the drop-down list on the next page, select “pharmaceuticals”.

Passport  GMID

Passport GMID offers market research reports, rather than industry reports.  These reports will tell you consumer preferences for almost any consumer product you can imagine.  Look for the Consumer Health section under industries.

Plunkett Research Online

Plunkett Research Online has two reports that may be useful.  Once the database is open, choose either “Biotechnology, Drugs, and Genetics” or “Healthcare”.

Business Source Complete

Business Source Complete contains trade publications, magazines, and newspapers that cover business topics.  You’ll likely want to compliment your research from industry reports with articles about the industry.

Hoover’s Online

Hoover’s Online is a great resource for company profiles.  Use this when you are looking at specific companies in the industry.

How to use these databases

The 4-minute video below demonstrates how to use the databases that we talked about in our class meeting.