This video demonstrates how to use Mediamark Reporter and Census information to determine if your town can support a Target store. Mediamark will give you a variety of demographic characteristics, including age, educational attainment, household income, family size, and much more. You can then compare these national trends with your local market using Census information. While I use Athens, Ohio in this example, the steps can be used for any other U.S. location. Mediamark Reporter is a subscription database. If you are not affiliated with Ohio University, your local library may have a subscription.