Now Available on iTunes!

The Business Research Videos are now on iTunes, allowing you to take these videos with you on the go. Now you can listen and watch with your iPad, iPod, or your desktop. Click here to subscribe.

About the Videos

Click on the images in the posts to the left to watch helpful videos about business research tips, tools, and techniques.

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Videos by Resource

I've assembled quite a few videos for some of the more popular (and occasionally difficult-to-use) databases. Click on the links below to find all videos on a specific resource.

Bizminer

Mediamark(MRI)

Mergent Online

Passport Gmid

Research Insight

S&P NetAdvantage

SimplyMap

Copyright & Access

Creative Commons License
This site contents is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Please note that the majority of resources linked on this site are subscription databases. If you are not a member of the Ohio University Academic Community, you should check with your local library for access or search WorldCat for the database name and find a library near you.

If you would like to embed a video in your own site, please feel free to do so. I'm happy for others to use the content on this site, and all I ask for is a link back to my site in return.

Business Research Videos

Need to know a how to use a specific database or how to find a particular piece of information? These videos show you how to use databases, find information, and become a more efficent researcher. The newest videos appear at the top of the page.


How to understand local market demand for natural and organic foods using SimplyMap

How to understand local market demand for natural and organic foods using SimplyMap

If you are trying to open a natural food store or organic food store, you will want to research the demand for those products in your area, as well as identify competitors in your market. This video demonstrates how to … Continued

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How to identify companies and competitors by location using Mergent Intellect

How to identify companies and competitors by location using Mergent Intellect

If you are looking to open a company in a particular location, you will want to identify competitors, as well as nearby companies and peers, in your location. If you are opening a retail establishment, you’ll likely want to identify … Continued

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How to find demographics of organic, healthy, and natural foods consumers using Mediamark Reporter

How to find demographics of organic, healthy, and natural foods consumers using Mediamark Reporter

This video demonstrates how to find and use Mediamark Reporter survey data to understand the consumer demographics of the organic, healthy, and natural foods market.

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How to Find Population Density by County using Census Data in the American Factfinder

How to Find Population Density by County using Census Data in the American Factfinder

This video shows you how to find population and housing unit density for each county in the United States using the decennial census data from the American Factfinder.

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Finding industry reports for international automobile markets in LexisNexis

Finding industry reports for international automobile markets in LexisNexis

If you are researching an international automobile market, such as India, you will want to look at industry and market research reports. This video demonstrates how to find the Business Monitor International market research reports in Lexis Nexis.

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Finding market research reports and statistics for automobiles and car audio in India

Finding market research reports and statistics for automobiles and car audio in India

Euromonitor’s Passport database provides some essential information for understanding an international automobile and car audio market, such as India. Data available includes passenger vehicle sales, total kilometers driven each year, new vehicle registrations by country, as well as market research … Continued

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How to find U.S. organic food consumption by state using SimplyMap

How to find U.S. organic food consumption by state using SimplyMap

This video demonstrates how to use SimplyMap to get projections from Simmons Market Research about how many people in each state eat organic food. The data also shows what types of organic foods are eaten by state, and the video … Continued

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How to compare retail markets, shopping preferences, and demographics with SimplyMap

How to compare retail markets, shopping preferences, and demographics with SimplyMap

This video demonstrates how to compare shopping preferences, such as where consumer prefer to shop (and how often) across different cities or counties in the U.S. In this particular example, I am comparing cities in Ohio to look at shopping … Continued

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Using Market Research to determine if your town will support a Target

Using Market Research to determine if your town will support a Target

This video demonstrates how to use Mediamark Reporter and Census information to determine if your town can support a Target store.¬† Mediamark will give you a variety of demographic characteristics, including age, educational attainment, household income, family size, and much … Continued

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How to compare consumer demand and participation in the outdoor sporting goods market using SimplyMap

How to compare consumer demand and participation in the outdoor sporting goods market using SimplyMap

If you want to open an outdoor sporting goods store, such as a hiking/camping store, a bike shop, or a fishing outfitter, you need to know where your potential customers live. This video demonstrate how to use SimplyMap to develop … Continued

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How to measure the local sporting goods retail market and identify the competition using SimplyMap

How to measure the local sporting goods retail market and identify the competition using SimplyMap

Before you start a business, you need to make sure there are customers who will buy your product. You also need to identify any potential competitors in the local market. This video demonstrates how to understand the local demand for … Continued

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How to find financial ratios for the sporting goods retail industry and understand the local market with Bizminer

How to find financial ratios for the sporting goods retail industry and understand the local market

) If you are researching the feasibility of opening a sporting good store, camping store, bike shop, or fishing store in a specific location, you will want to benchmark your potential company against other established companies in the area. You … Continued

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How to find demographics for fishermen, mountain bikers, hikers, and other outdoor lovers using Mediamark Reporter

How to find demographics for fishermen, mountain bikers, hikers, and other outdoor lovers using Mediamark Reporter

) If you want to open a new outdoor shop, you had better know your customers.  This video demonstrates how to find detailed demographic profiles of outdoor product consumers and outdoor sports participants using the Mediamark MRI database.

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How to find fast food market research reports and company profiles in Passport

How to find fast food market research reports and company profiles in Passport

If you are researching the fast food industry, you should definitely check out Passport, a database that contains international market research reports on the fast food market, as well as company profiles and statistics.

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How to analyze local consumer trends and competitors in the personal fitness market using SimplyMap

How to analyze local consumer trends and competitors in the personal fitness market using SimplyMap

I have several students who are doing a feasibility analysis of opening a fitness center franchsise in Indianapolis, Indiana. In order to truly make a good decision about where to open their business, they will need to analyze consumer trends … Continued

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