Now Available on iTunes!

The Business Research Videos are now on iTunes, allowing you to take these videos with you on the go. Now you can listen and watch with your iPad, iPod, or your desktop. Click here to subscribe.

About the Videos

Click on the images in the posts to the left to watch helpful videos about business research tips, tools, and techniques.

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Videos by Resource

I've assembled quite a few videos for some of the more popular (and occasionally difficult-to-use) databases. Click on the links below to find all videos on a specific resource.

Bizminer

Mediamark(MRI)

Mergent Online

Passport Gmid

Research Insight

S&P NetAdvantage

SimplyMap

Copyright & Access

Creative Commons License
This site contents is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Please note that the majority of resources linked on this site are subscription databases. If you are not a member of the Ohio University Academic Community, you should check with your local library for access or search WorldCat for the database name and find a library near you.

If you would like to embed a video in your own site, please feel free to do so. I'm happy for others to use the content on this site, and all I ask for is a link back to my site in return.

Business Research Videos

Need to know a how to use a specific database or how to find a particular piece of information? These videos show you how to use databases, find information, and become a more efficent researcher. The newest videos appear at the top of the page.


How to compare consumer demand and participation in the outdoor sporting goods market using SimplyMap

How to compare consumer demand and participation in the outdoor sporting goods market using SimplyMap

If you want to open an outdoor sporting goods store, such as a hiking/camping store, a bike shop, or a fishing outfitter, you need to know where your potential customers live. This video demonstrate how to use SimplyMap to develop … Continued

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How to measure the local sporting goods retail market and identify the competition using SimplyMap

How to measure the local sporting goods retail market and identify the competition using SimplyMap

Before you start a business, you need to make sure there are customers who will buy your product. You also need to identify any potential competitors in the local market. This video demonstrates how to understand the local demand for … Continued

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How to find financial ratios for the sporting goods retail industry and understand the local market with Bizminer

How to find financial ratios for the sporting goods retail industry and understand the local market

) If you are researching the feasibility of opening a sporting good store, camping store, bike shop, or fishing store in a specific location, you will want to benchmark your potential company against other established companies in the area. You … Continued

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How to find demographics for fishermen, mountain bikers, hikers, and other outdoor lovers using Mediamark Reporter

How to find demographics for fishermen, mountain bikers, hikers, and other outdoor lovers using Mediamark Reporter

) If you want to open a new outdoor shop, you had better know your customers.  This video demonstrates how to find detailed demographic profiles of outdoor product consumers and outdoor sports participants using the Mediamark MRI database.

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How to find fast food market research reports and company profiles in Passport

How to find fast food market research reports and company profiles in Passport

If you are researching the fast food industry, you should definitely check out Passport, a database that contains international market research reports on the fast food market, as well as company profiles and statistics.

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How to analyze local consumer trends and competitors in the personal fitness market using SimplyMap

How to analyze local consumer trends and competitors in the personal fitness market using SimplyMap

I have several students who are doing a feasibility analysis of opening a fitness center franchsise in Indianapolis, Indiana. In order to truly make a good decision about where to open their business, they will need to analyze consumer trends … Continued

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How to find demographic data and trends for the personal fitness market using Mediamark Reporter

How to find demographic data and trends for the personal fitness market using Mediamark Reporter

I have several students who are researching the personal fitness industry in order to determine the feasibility of opening a fitness center. In order to understand the demand for the service, they will need to look at demographic data for … Continued

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How to analyze financial ratios, startup risk, and vitality of the fitness industry using Bizminer

How to analyze financial ratios, startup risk, and vitality of the fitness industry using Bizminer

I have several students who are doing a feasibility analysis of opening a fitness center franchise in Indianapolis, Indiana. In order to truly make a good decision about opening a business, they will need to analyze industry financial ratios, startup … Continued

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How to understand local fitness industry trends and consumer demand using SimplyMap

How to understand local fitness industry trends and consumer demand using SimplyMap

I have several students who are doing a feasibility analysis of opening a fitness center franchise in Indianapolis, Indiana. In order to truly make a good decision about opening a business, they will need to analyze consumer trends and demand … Continued

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How to compare domestic and international wine companies with Mergent Online

How to compare domestic and international wine companies with Mergent Online

In order to understand the global wine market, you need to have a substantial understanding of the companies in the industry. This video shows you how to find a list of wine companies around the world, and then compare their … Continued

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How to find wine industry information for international markets with Passport

How to find wine industry information for international markets with Passport

If you are researching the wine industry in the USA or in an international market, Passport is a great place to start. It has company profiles, market research reports, statistics, and analysis covering the international wine markets.

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How to find health and demographic information for Southeast Ohio using SimplyMap

How to find health and demographic information for Southeast Ohio using SimplyMap

Several OHIO business students are doing a feasability study for a specific healthcare service. This video shows how you can use SimplyMap to better understand the demographics and health needs of southeast Ohio.

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How to find demographics of those who visit doctors frequently (Mediamark Reporter)

How to find demographics of those who visit doctors frequently (Mediamark Reporter)

Several OHIO business students are doing a feasability study for a specific healthcare service. This video shows how you can use Mediamark Reporter to better understand the demographics of those who use doctors and healthcare services.

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How to find industry analysis and industry reports for the automobile industry

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If you are analyzing the automobile industry, you will want to look at several different resources to get a good understanding of the industry trends, outlook, and key issues. This video demonstrates how to find industry analysis information from sources … Continued

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How to find stock reports for Ford, General Motors, and other companies in the automobile industry

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If you are analyzing companies such as Ford and General Motors in the automobile industry, you will definitely want to look at what analysts are saying about the companies. This video demonstrates how to find Standard & Poor’s Stock Reports, … Continued

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