Now Available on iTunes!

The Business Research Videos are now on iTunes, allowing you to take these videos with you on the go. Now you can listen and watch with your iPad, iPod, or your desktop. Click here to subscribe.

About the Videos

Click on the images in the posts to the left to watch helpful videos about business research tips, tools, and techniques.

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Videos by Resource

I've assembled quite a few videos for some of the more popular (and occasionally difficult-to-use) databases. Click on the links below to find all videos on a specific resource.

Bizminer

Mediamark(MRI)

Mergent Online

Passport Gmid

Research Insight

S&P NetAdvantage

SimplyMap

Copyright & Access

Creative Commons License
This site contents is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Please note that the majority of resources linked on this site are subscription databases. If you are not a member of the Ohio University Academic Community, you should check with your local library for access or search WorldCat for the database name and find a library near you.

If you would like to embed a video in your own site, please feel free to do so. I'm happy for others to use the content on this site, and all I ask for is a link back to my site in return.

Business Research Videos

Need to know a how to use a specific database or how to find a particular piece of information? These videos show you how to use databases, find information, and become a more efficent researcher. The newest videos appear at the top of the page.


How to find information for your PEST analysis with Passport GMID

How to find information for your PEST analysis with Passport GMID

When you are doing a PEST analysis, you will want to look at a variety of factors affecting the Political, Economic, Social, and Technological environment around your industry. This video demonstrates how to use Passport GMID to find risk, vulnerabilities, … Continued

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How to track a company’s interest in the news and stock market with Factiva

How to track a company’s interest in the news and stock market with Factiva

Factiva has a really nifty feature that allows you to trace the volume of stock being traded over the past quarter for an individual company. You can look at volume for a particular day, and then track the news on … Continued

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How to find coffee consumption (and more!) by location in SimplyMap

How to find coffee consumption by location in SimplyMap

Ohio University business cluster students are working on a feasability study of opening a coffee/crepe/smoothie store in Athens, Ohio. This video demonstrates how to find relevant product consumption information in Athens, as well as other locations. While SimplyMap/Simmons does not … Continued

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How to find industry financial averages and ratios for the coffee shops, cafes, bakeries and more in Bizminer

How to find industry financial averages and ratios for the coffee shops, cafes, bakeries and more in Bizminer

If you are doing a feasability study for bringing a coffee shop or cafe to town, you might want to look at how well the industry is doing overall. Bizminer allows you to look at financial ratios and more for … Continued

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How to find demographics for consumers of pastries and coffee

How to find demographics for consumers of pastries and coffee

This video demonstrates how to use Mediamark Reporter to find consumer demographic information for people who purchase and consume coffee, pastries, and more.

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How to find market research analysis on cafes and food kiosks

How to find market research analysis on cafes and food kiosks

This video demonstrates how to find market research reports and analysis for cafes and food kiosks using Passport GMID.

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How to find demographic information about NASCAR (and other sports) fans

How to find demographic information about NASCAR (and other sports) fans

This video demonstrates how to find demographics of NASCAR fans using the Mediamark Reporter database. With this resource, you can find a lot of really useful information about the fan market, such as age, income level, home value, race, magazine … Continued

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How to find financial information for nonprofit organizations

How to find financial information for nonprofit organizations

If you are looking for financial information for nonprofit organizations, you’ll want to check out Charity Navigator and GuideStar.

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How to find stock reports in Onesource

How to find stock reports in Onesource

If you are looking for investment information or analyzing a company, you will definitely want to look at stock reports. While SP may be the first choice that many go to when looking for stock reports, it helps to have … Continued

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How to find competitors or companies by location and industry

How to find competitors or companies by location and industry

If you need to find a list of companies or competitors in a specific location and in a specific industry, this video will show you how.

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How to find a SWOT analysis in OneSource

How to find a SWOT analysis in OneSource

If you are looking for a SWOT analysis to understand your company’s Strengths, Weaknesses, Opportunities, and Threats, one of the simplest resources to use is OneSource. This video demonstrates how to quickly find a SWOT analysis for most major companies.

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How to find international consumer market information in Passport GMID

How to find international consumer market information in Passport GMID

If you’re looking to sell a product in an international market, it pays to have a good understanding of the international consumer market. Here is how to find consumer information for other countries using Consumer Lifestyle Reports in Passport GMID.

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How to research the sports and fitness apparel market

How to research the sports and fitness apparel market

  Several BA470 students are currently researching Under Armour, Adidas, and the sports apparel industry. This video highlights some key tools to use in their research. Note that while the examples use “Under Armour”, the same searches will also work … Continued

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How to find international economic data quickly and easily with Passport GMID

How to find international economic data quickly and easily with Passport GMID

If you need to download economic series for a number of countries, you have quite a few resources to choose from. However, one of the quickest and easiest ways to download time series economic information for various countries is to … Continued

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How to research a company and ace your interview with OneSource

How to research a company and ace your interview with OneSource

Got an interview coming up? Need to research some information about your potential employer? This video demonstrates how to find critical information quickly using Onesource to help you ace your interview and save you time. Click here to go to … Continued

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