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CommBlog

Posts from the Communications Subject Specialists at Ohio University Libraries for the Faculty, Staff & Students of the E.W. Scripps College of Communication

Archive for November, 2005

Market and Consumer Research

Tuesday, November 29th, 2005

Two new databases helpful to the field of advertising are now available through the Library’s InfoTree pages. Mediamark Reporter (MRI) contains key data on publication audiences and product usage (after login click the “Mediamark Reporter” button to enter the data section of the datbase)
Mintel Reports is great for analysis of products and market, competitive [...]

Key U.S. Newspapers

Wednesday, November 16th, 2005

Key U.S. Newspapers for Journalism Research
(Informal e-mail poll conducted with OU Journalism Faculty 11/16/05)
“What U.S. newspapers do you consider important for Journalism research?”
(newspapers are in no particular ranked order)
New York Times
Washington Post
Christian Science Monitor
Chicago Tribune
Boston Globe
Atlanta Constitution
Minneapolis Star and Tribune
San Jose Mercury News
Louisville Courier Journal
Wall Street Journal
Philadelphia Inquirer
Milwaukee Journal
Los Angeles Times
St. Louis Post Dispatch
Miami Herald
Denver [...]

Newspaper Circulations Down

Tuesday, November 8th, 2005

Check out these recent articles about newspaper circulation from the Editor & Publisher journal website:
*New New FAS-FAX Report Brings More Circ Declines
* Top 20 Papers by Circulation
* Newspaper Execs Say Circ Declines Don’t Reflect Shift to Web, Less Discounting
* Yes, Grim FAS-FAX Does Include Some Gainers, With Baton Rouge a Leader
* NAA: Steep Drop in [...]