World Advertising Research Center (WARC)
Wednesday, April 23rd, 2008Are you familiar with the World Advertising Research Center (WARC) database? If not, then take a look! WARC is a full text database with over 12,000 case studies from major companies and advertising agencies, articles from leading advertising journals, and unpublished papers.
Examples of what you can find in WARC:
adspend statistics
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