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Advertising Forecasts : U.S. Market Trends & Data for All Major Media
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- Format - Reference Book
- Location - Alden 2nd Floor Library Reference Desk HF5813.U6 A38x (Learning Commons)
- Published in 2005, this book contains data on advertising expenditures for broadcast networks, business publications, interactive TV, magazines, newspapers, television, outdoor, radio, the Internet, Yellow Pages, and more. The resource also provides forecasts for advertising in each area to the year 2013.
Examples of the types of data found in the pages:
- Gross Ad Revenue by Network
- Business Publication Circulation
- Prime Time top Performing Television shows in the 18-49 demographic
- Circulation trends for magazines
- and much more.
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