TV Dimensions

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TV Dimensions

Format - Reference Book
Location - HE8700.8 T917 2008 - 2nd floor Reference Stacks Learning Commons
'TV Dimensions contains a variety of reports on TV viewership, advertising, and programming. It would be a great source for anyone looking for TV and advertising viewing statistics.

Sections
- Basics
- TV Viewing Patterns
- Cable
- Out-Of-Home, Home Video & Solitary Viewers
- Heavy & Light Viewers
- Reach & Frequency
- Programming Appeals
- Viewer Attention & Involvement Patterns
- Commercial Impact

Retrieved from "http://www.library.ohiou.edu/subjects/commwiki/index.php/TV_Dimensions"

Categories: Media Arts and Studies | Journalism | Communication Studies | CommWiki Index A-Z | Reference Sources

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