World Advertising Research Center (WARC)

• Format - Database
• Location - Library Internet Resource
• Contains case studies from major companies and advertising agencies as well as articles from leading advertising journals. Includes "classic" cases related to various products and consumer categories.

Key Features:

• Case studies from major companies & advertising agencies
• Company Profiles
• Articles from leading advertising journals
• Unpublished papers
• Adspend statistics
• Demographic and economic data
• Global industry news
• Best practice papers
• Expert editorials on current industry trends

Key Publications:

• Admap
• International Journal of Advertising
• International Journal of Marketing Research
• International Journal of Advertising and Marketing to Children
• Advertising and Media Expenditure Surveys and Forecasts
• Pocketbook series

Search Tips:

• Search by broad keyword ; click tabs to see articles, cases, news
• Use quotation marks around keyword phrases
• Browse the database by using the buttons at the top of the page or the links in the left sidebar