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Contents of this page:

Sports, Recreation and Leisure Statistical Sources

Professional Sports Information Sources

Industry Information

Market Data Sources

Related pages:

Sports Medicine Journals

Sports Research Guide

Sports Industry

Departmental Representative

Most professional librarians serve as subject librarians for one or more academic departments or programs. They work with the faculty members to develop the library's collection, promote its use and provide library instruction.

For Recreation and Sports Sciences, the subject librarian is:

Debi Orr, Health Sciences Librarian
Office: Alden Library, 3rd floor
Phone: (740) 593-0249
E-Mail: orrd@ohio.edu

The faculty library liaison person is:

Beth VanDerVeer, Assistant Dean for Student Services, College of Health and Human Services
Office: E156 Grover Center
Phone: (740) 593-0235
E-mail: vanderve@ohio.edu

The home page for the Department of Recreation and Sports Sciences is at: www.ohiou.edu/rsps/index.htm

Journals

Finding journal articles is best accomplished by using a database such as Business Source Premier, which contains over 3200 periodicals indexed and abstracted, with 2,700 full text, covering management, economics, finance, accounting and international business, among others. More than 200 of the journals have PDF full text back to 1965 or the first issue published. BSP contains PDF images for the great majority of journals; many of these PDFs are searchable and in color. During the summer of 2002 this database replaced ABI Inform as one of our best all-round article databases for business researchers.

A favorite place for researchers is Lexis Nexis Academic, a huge collection of full-text databases covering news, business, legal research, medicine, and reference. Lexis Nexis was formerly known as Academic Universe.

Another excellent database is Business and Industry, which indexes more than 1,000 of the world's most authoritative business publications, including trade and business journals, industry newsletters, and a broad collection of regional, national and international newspapers.

Another useful journal database is Academic Search Complete, which provides full text for more than 3,460 scholarly publications covering academic areas of study including social sciences, humanities, education, computer sciences, engineering, language and linguistics, arts and literature, medical sciences, ethnic studies and of course, sports. During the summer of 2002 this database replaced Periodical Abstracts as the best all-round article database for beginning researchers.

Below is a list of journals owned by Ohio University. Some are full text. In most cases, clicking on the link will give you a current record, from ALICE, of our holdings and location. This list is limited to those journals specific to sports industry. There are many other journals that may be useful to you. Do not limit yourself to these.

Sports, Recreation and Leisure Statistical Sources

TableBase
Provides access to statistical tables dealing with industries, products and companies throughout the world that are obtained from periodicals and newspapers, trade associations, and investment research houses. Topics covered include: market share, rankings, capacity, forecast information. In many cases, includes full text links when the table is part of an article, chapter, or a report.

Sports Business Research Network
Source of full text articles providing news and market research information from sports industry sources. Includes international sporting goods equipment market reports for 35 countries, export and import statistics, trade magazine and newsletter pages dealing with finance, licensing, fashion, women's and youth sports, marketing, sponsorship, research reports, sports broadcasting, ratings and more.

Brand Intelligence Report, Vol I, II 1997 . Hartsdale, NY: American Sports Data,Inc. (Irregular)
Location:Ref. GV583 S6853x, latest edition in Reference. Others on 6th floor.

Compiled from mail surveys, this data correlates sports brand recognition with a number of factors including sports participation, magazine readership, and demographics.

Health Club Trend Report 1987-2001 . Hartsdale, NY: American Sports Data,Inc. (Annual)
Location:Ref. GV429 H422x 1987/2001

Comparative 14 year trend data of health club industry, with market share for commercial clubs, non-profits, corporate fitness centers and other types of facilities. Looks at frequency of visits, types of activities, and correlates activities with demographics.

A Study of Sports/Fitness Participation and Internet Access 2001 .. Hartsdale, NY: American Sports Data,Inc.
Location:Ref. GV583 S895x 2001

Sports and fitness data are cross-analyzed by personal internet access via major providers:AOL, MSN, ATT, Compuserv, etc. Includes usual demographic profiles.

The Superstudy of Sports Participation: Vol I, Fitness Activities; Vol II, Recreational Activities; Vol III, Outdoors Activities 2001 . Hartsdale, NY: American Sports Data,Inc.
Location:Ref. GV583 A63x 2001

Annual syndicated tracking study which presents a comprehensive overview of sports participation in the US. Its objective is to provide key marketing intelligence for sporting goods manufacturers, ad agencies, corporate sponsors of athletic events and other professionals with an interest in participant sports, product markets or fitness lifestyles.

Professional Sports Information Sources

The Business of Auto Racing 2000. Carmel, CA: Kagan World Media
Location: Ref. GV1029 K34x 2000

Exclusive revenue projections for major promoters and comprehensive coverage of media rights fees, ratings and advertising income. In depth analysis of team start-up costs, ticket sales, sanction fees and licensing for NASCAR, CART and IRL. Attendance, viewership and revenue comparisons to other major sports leagues.

The Business of Baseball 2002. Carmel, CA: Kagan World Media
Location: Ref. GV875 A1 B87x 2002

Features exclusive team by team analysis of revenue sharing at current and proposed levels. Contains historical and projected statistics for revenue gains from new stadiums, 1999-2003; media rights fees, 1995-2005; and franchise valuation comparisons, 1991-2001. Provides in-dept profiles for each MLB team, including income statement data, salaries, and attendance. Includes team payroll histories, player salaries and much more.

The Business of Basketball 2001. Carmel, CA: Kagan World Media
Location: Ref. GV885.513 B82 2001

Comprehensive collection of data on the NBA. Features Kagan's "Economics of Winning" rankings of team financial and on-court performance over five years. Focuses on player and coach salaries, gate receipts, media rights fees, arena financing, franchise valuations, and team income statements. Compares NBA economics with other major sports leagues.

The Business of Football 2001. Carmel, CA: Kagan World Media
Location: Ref. GV955.5 N35 2001

Features exclusive franchise valuations and growth rates plus in-depth financial analysis of each of the NFL's 32 active and extension teams. Charts media rights , plus advertising, licensing and merchandising revenue. Details top player salaries and team payroll comparisons and provides a financial overview of the XFL, Arena football and NFL Europe. Comprehensive contact lists of sports agents, sponsors and more.

The Business of Hockey 2001. Carmel, CA: Kagan World Media
Location: Ref. GV847.8 N3 K28x 2001

Features exclusive data ranking the fiscal performance and on-ice success of each team in eight key categories, including premium ticket receipts, general admission revenue, and arena capacity. Includes team income statements and franchise valuations.

European Soccer Business 2002. Carmel, CA: Kagan World Media
Location: Ref. GV943.9 S64 K34x 2002

Soccer is by far the most popular on TV in Western Europe making up a massive total 79% of total sports programming. Kagan has expanded into European sports franchise research with this latest volume.

Revenues from Sports Venues 2004- Annual. (Pro edition) Gould Media Services
Location: Ref Desk GV716 R48x

Covers major and minor leagues in baseball, basketball, football, ice hockey and soccer: Number of luxury suites and what amenities they offer; price ranges for suites and club seats; naming rights: how much and for how long; signage and advertising placements and costs; venue ownership and management; number of concession stands and caterer information. Gives history of a venue, what's changed and what the future plans might be. Venue commentary helps you understand how three teams share one venue, the various pricing plans for suites and club seats, and how unique marketing ideas are making some venues more than just a place to watch a game.

Revenues from Sports Venues 2004- Annual. (College edition) Gould Media Services
Location: Ref Desk GV716 .R484x

The edition covers all NCAA Division 1 schools. In addition to providing information about each school's plans for renovations, it provides prices for luxury suites, tickets and other revenue sources. Also provides attendance figures for football and men's basketball so one can see just how well these schools are doing at filling their stadiums and arenas. GV742.3 .T45x

Television sports rights 2004- Annual. QV Pub., Inc.
Location: Ref Desk GV742.3 T45x

Covers all major sports and analyzes the strengths and weaknesses of the major network carriers of sports in terms of their current programming inventory; analyzes the desire of some professional sports teams to reclaim rights to their regional telecasts; outlines the critical television sports rights negotiations that lie ahead; and offers the traditional "A Final Word," which sets forth the major trends in the current television sports rights marketplace.

Industry Information

Encyclopedia of American Industries. 3rd ed. Detroit: Gale, 2001. 2 vols.
Location: Ref. HC102 E53 2001x, Reference Desk

An extremely important reference source for industry information. Volume One covers manufacturing industries and Volume Two covers service and other non-manufacturing industries. Descriptive essays in each volume are arranged by 4-digit SIC codes; detailed tables of contents and indexes in each volume guide the user to appropriate essays.

A companion volume to this encyclopedia is:
Encyclopedia of Emerging Industries. 1998 - . Detroit: Gale Research. (Annual)
Location: Ref. HD2324 E527, Latest ed. in Reference Stacks

Manufacturing and Distribution USA. 2000-. Detroit: Gale Group. (Biennial)
Location: Ref. HD9743 M36, Latest ed. at Reference Desk

Although much of the information in this source is taken directly from U.S. government documents, the clear, consistent presentation of data makes it a useful reference. Industry statistics are arranged by 4-digit SIC code and by 6-digit NAICS code and include: General Statistics, Indices of Change, Selected Ratios, Leading Companies (ranked by sales), Materials Consumed, Product Share Details, Occupations Employed, Location by State and Regional Concentration, and Industry Data by State. Companion titles covering other business sectors include: Finance, Insurance, & Real Estate USA, Infrastructure and Industries USA, Service Industries USA, Transportation and Public Utilities USA.

Standard and Poor's Corporation. Standard and Poor's Industry Surveys. 1973- . New York. (Quarterly)
Location: Ref. HC106.6 S74, Latest 2 quarters in Reference Dept., (newest quarter at Reference Desk, previous quarter in Reference Stacks)

An especially useful source of information on the trends, problems, and prospects for a particular industry. All major domestic industries are covered, but not all minor industries are given attention in this source. Within a particular industry analysis, leading companies are compared--in both the text and in statistical tables. Available online as part of Market Insight.

U.S. Industry & Trade Outlook. 1998- .. New York: DRI/McGraw-Hill: Standard & Poor's; Washington, DC: U.S. Dept. of Commerce/International Trade Administration. (Annual)
Location: Ref. HC101 U54, Latest ed. at Reference Desk (also available in Government Documents Dept.; latest ed. at Documents Desk)

Formerly known as the U.S. Industrial Outlook, this popular reference tool provides an "industry-by-industry overview of the U.S. economy ---from manufacturing to high-tech to service industries." (front cover of 1999 edition) Trends and forecasts are presented in the text and statistical tables and charts. Chapters cover industries such as "Recreational Equipment" and "Retailing," but often are divided into subsections focused on more specific industries such as "Bicycles and Parts" and "Food Stores." Available online as part of Market Insight.

U.S. Market Trends & Forecasts. 1st ed., 1999 - . Detroit: Gale Group. (undetermined frequency)
Location: Ref. HF5415.1 A83x, Latest ed. at Reference Desk

Provides --- in an almost entirely graphical and tabular format --- an overview and projection for nearly 400 significant markets. The arrangement is alphabetical by broad industry groups such as apparel or food or transportation and then alphabetical by specific markets within each group. For each market there usually are sections on "Market Value," "Market Sectors," "Market Shares," and "Market Forecasts."

WEFA Industrial Monitor. 1997- . New York: John Wiley & Sons, Inc. (Annual)
Location: Ref. HC101 W44x, Latest ed. at Reference Desk

"...the world's leading economic consulting firm [WEFA] updates its cutting-edge analysis of over 130 U.S. industries. The Industrial Monitor provides reviews and forecasts covering sales, output, prices, and other key indicators." (front cover of 1999 - 2000 edition)

Market Data Sources

American Cost of Living Survey. 1994- . Detroit: Gale Research. (Biennial)
Location: Ref. HD6983 A43x, Latest ed. in Reference Stacks

Reported price and cost data for hundreds of goods and services in 445 U.S. cities and metropolitan statistical areas are found in this source. It is arranged alphabetically by city or MSA (at least one in each state) and prices are categorized under headings such as "Alcoholic Beverages," "Clothing," "Health Care," "Taxes," and "Utilities." Prices of many specific brand name products are included.

Consumer Dimensions. 2000- . New York: Media Dynamics, Inc. (Annual)
Location: Ref. HC110 C6 C5867x, Latest ed. at Reference Desk

A new reference source designed to "help marketers sift through the masses of often confusing, uninterpreted or conflicting data, to make more sound decisions regarding their product positioning strategies." (Introduction) It begins with a long chapter on "Population Trends and Consumer Segmentation" that is followed by chapters on broad product categories such as "Food and Beverages," "Personal Care and Beauty," "Sports and Fitness," and "Leisure Time: Entertainment, Technology and Communications." Although specific brands are not usually named in these chapters, they do contain a large amount of product category detail. Data is taken from both governmental and private sources that include ACNielsen, Information Resources Incorporated (IRI), Scarborough Research, Total Research Corporation, and Simmons.

Consumer Market Guide. 1989- . New York: Consumer Research Center, The Conference Board. (Loose-leaf)
Location: Ref. HF5415 A2 C85x, Reference Stacks

Information on the size, characteristics, and geography of the U.S. consumer market is found in this continually updated statistical compendium. Much of the information is from government sources and has been selected because it is the kind of information most frequently required by marketers. Includes sections such as "Population," "Labor Force, Occupation," "Expenditures," and "Retailing, Advertising."

County and City Extra: Annual Metro, City, and County Data Book. 1992- . Lanham, MD: Bernan Press. (Annual)
Location: Ref. HA203 C68, Latest ed. at Reference Desk

Similar in format and content to the U.S. Government's County and City Data Book, this publication provides statistical information for U.S. states, counties, metropolitan areas, congressional districts, and cities with populations over 25,000.

A companion title that includes data for cities with populations under 25,000 is:
Places, Towns, and Townships. 2nd ed., 1998- . Lanham, MD: Bernan Press. (Irregular)
Location:Ref. HA203 P58, Latest ed. at Reference Desk

Demographics USA. County Edition. 1993- . New York: Market Statistics. (Annual)
Location: Ref. HC106.7 S97x, Latest ed. at Reference Desk

This is an extremely useful source for marketing data. It includes state and county outline maps, population and other demographic data, household data, Effective Buying Income, retail sales and number of establishments by store group, consumer expenditure data, establishments & employment data, and occupation data. In addition, projections are provided for major categories such as population, households and retail sales.

Complementing Demographics USA. County Edition is:
Demographics USA. ZIP ed. 1998- . New York: Market Statistics. (Annual)
Location:Ref. HF5415.3 D463x, Latest edition at Reference Desk

Editor & Publisher Market Guide. 1961- . New York: Editor & Publisher. (Annual)
Location:Ref. HF5905 E38, Latest ed. at Reference Desk

Offers individual market surveys of all U.S. and Canadian cities where a daily newspaper is published. Data provided for each city includes information on its location, population, transportation facilities, number of banks and total value of deposits, principal industries, retailing establishments, climate, and newspaper(s). Statistical tables also provide census figures and estimates for retail sales, population, income, number of households, number of farms, and value of farm products for each city and each county.

The Lifestyle Market Analyst. 1989- . Wilmette, IL: Standard Rate & Data Service. (Annual)
Location:Ref. HF5415.33 U6 L54, Latest ed. at Reference Desk

Compiled mainly from census data and returned consumer information questionnaires that had been inserted into the packaging of a variety of consumer goods, this popular marketing tool contains three profile sections: 1) Market Profiles, that provide an overview of the demographics and lifestyle interests of the adult population/households in the 210 U.S. DMA (Designated Market Areas) markets; 2) Lifestyle Profiles, that provide demographic and related lifestyle interest information for over 70 lifestyle interests; and 3) Consumer Segment Profiles, that analyze the characteristics of households that fit certain demographic and economic criteria. A fourth section lists consumer magazines and direct marketing lists targeted to each lifestyle interest.

Mediamark Research. 1997- . New York: Mediamark Research. (Semi-annual)
Location: Ref. HF5415.3 M43x, Latest ed. at Reference Desk

Contains a wealth of survey-based data on the U.S. adult population. Media volumes cover magazine total and qualitative audiences; product volumes contain usage data on consumer products and services ranging from automobiles to credit cards to remedies to travel. Some of this usage data is broken down by brand name, which makes it possible to estimate market shares for particular products or services. Product volumes also contain demographic data on the users of these products or services.

Mogelonsky, Marcia K. Who's Buying Food & Drink. 1st ed. Ithaca, NY: New Strategist Publications, 1996.
Location: Ref. HD9004 M54 1996, Reference Desk

Based on data from the U.S. Bureau of Labor Statistics' Consumer Expenditure Survey, this sourcebook provides information about" who spends how much on food and alcohol, at and away from home." (subtitle) Chapters cover spending by various factors such as age, income, or occupation---on products as specific as ground beef and peanut butter.

A similar publication for other kinds of products for the home is:
Who's Buying for the Home. 1st ed., 1996- . Ithaca, NY: New Strategist Publications. (Biennial)
Location:Ref. HD9971 U6 W56, Latest ed. at Reference Desk

Rand McNally . . . Commercial Atlas & Marketing Guide. 119th- ed., 1988- . Chicago: Rand McNally. (Annual)
Location: Ref. G1019 R22, Latest ed. in Reference Atlas Cases

This atlas contains many different types of information in the form of maps, lists, and tables--such as census statistics for counties, cities, and MSA's, county manufacturing and sales data, postal information (including a zip code map of the U.S.), and transportation information (including a list of scheduled airlines of the U.S). State maps are quite detailed and counties are clearly delimited.

Research Alert Yearbook. 1998- . New York: EPM Communications Inc. (Annual)
Location: Ref. HF5415.2 R432x, Latest ed. at Reference Desk

Summarizes hundreds of surveys, polls, and studies related to American consumers and their buying habits and the consumer environment that affects such purchases. Organized in segments such as "Clothing," "Demographics," "Leisure," and "Youth," this source presents an interesting snapshot of the U.S. consumer market.

Statistical Abstract of the United States. 1986- . Washington, DC: U.S. Dept. of Commerce, Bureau of the Census: For sale by the Supt. of Docs., U.S. G.P.O. (Annual)
Location:Ref. HA202 S72x, Latest ed. at Reference Desk (Latest ed. also available at Documents Desk, Government Documents Dept.)

Includes selected data from many statistical publications, both governmental and private. It is a standard summary of statistics on the social, political, and economic organization of the United States. The emphasis is primarily on national data, but information on regions, states, metropolitan areas, and cities is also included.

A Statistical Portrait of the United States: Social Conditions and Trends. 1st ed. Lanham, MD: Bernan Press, 1998.
Location:Ref. HA214 S73 1998x, Reference Desk

Straightforward text accompanied by tables, charts, and graphs on such topics as "Health," "Housing," and "Environment" make this a useful reference for the marketing researcher. Data sources used are cited throughout the text and chapters end with sources for further information and related websites.

Miscellaneous Sources

Market Share Reporter. 1991- . Detroit: Gale Research. (Annual)
Location: Ref. HF5415.3 M276x, Latest ed. at Reference Desk

"An annual compilation of reported market share data on companies, products, and services." (subtitle) It is arranged by SIC code and has an alphabetical listing of topics at the front as well as a "Products, Services, and Issues" Index at the back. An essential resource for marketing researchers.

Standard Rate and Data Service, Inc. Publications. SRDS publications contain advertising rates, specifications, circulation, and other information for various forms of media. The Library receives the following SRDS publications:

Business Publication Advertising Source (Monthly)
Consumer Magazine Advertising Source (Monthly)
Direct Marketing List Source (Bi-monthly)
Newspaper Advertising Source (Monthly)
Radio Advertising Source (Monthly)
TV and Cable Source (Monthly)

The latest editions of each are at the Reference Desk. Many of these SRDS publications include marketing statistics for states, counties, cities, and metropolitan areas.

Statistical Fact Book. 1993/94- . New York: Direct Marketing Association. (Annual)
Location:Ref. HF5415.126 F33, Latest ed. in Reference Stacks

Provides up-to-date statistical information about all aspects of direct marketing. It is divided by broad subject areas such as "Direct Response Advertising" and "Interactive Media" and includes a Topic Index at the back.

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